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Ideation Masterclass: Peter Kelly

December 12, 2018 @ 11:00 am - 1:00 pm

Award-winning entrepreneurship educator and practitioner, Dr Peter Kelly hosting an ideation masterclass as part of the SMART Region Incubator Outreach Program.

Entrepreneurial students from across the SSE network have been unleashing their creative energy to “Rethink the Concept of Retail” based on the Design for Growth framework.

This practical hands-on masterclass will give you a feel for how design thinking opens up new creative possibilities that make business sense working on a real experience challenge that everyone can empathise deeply with.

This session is open to small business owners, startup founders, innovators, investors, students and those passionate about supporting regional business growth.

Dr Peter Kelly is an award-winning entrepreneurship educator and practitioner. He is Professor of Practice, High Growth Entrepreneurship, Aalto University.

Over the past 25 years, he has worked with over 30,000 graduate students, entrepreneurs and executives in more than 25 countries worldwide. His areas of personal and professional expertise include creativity, design thinking and doing new business creation, intrapreneurship, entrepreneurial finance and innovation policy. A self-described “positive non-conformist”, Peter likes nothing more than to challenge convention and routines.

A former corporate and investment banker, he was involved in numerous private placements, merger & acquisition and initial public offerings for the cable television and publishing industries.

11am – 1pm
Wednesday 12th December
UNE SMART Region Incubator
Level 1, Law and Economics Building (W042)
Trevenna Road, Armidale
Light lunch & opportunity to network provided following the masterclass.



December 12, 2018
11:00 am - 1:00 pm
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Sue-Ellen Hogan


UNE SMART Region Incubator Armidale
Trevenna Road
Armidale, NSW 2350 Australia
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