'How do we get the right message, in front of the right person?'

Tech is moving so fast and the availability and access to information is at our finger tips 24 hours a day. But how do we create more trust and integrity online and ensure that we reach the right audience? Anna engaged the crowd of New England beef producers, UNE researchers and high school students with her humour, integrity and honesty. Anna is undoubtedly a leading light in ag innovation in Australia, and we're very happy about that.