How’s Business?

If someone asks, what numbers will you use to measure how your business is going? Actions, time, users, customers, sales, interactions… may all help you to set meaningful goals for your startup. Goals will be different for every business, because each is unique. 

SMART is an acronym for a useful method of goal setting.

By Dungdm93 (Own work) [CC BY-SA 4.0], via Wikimedia Commons

Thinking in terms of your Start-up, have a go at drawing out your goals:

Specific – this is about focus, your goals should be clear and tangible. Answer the 5 W’s (Who, What, When, Where, Why), and How.

Measurable – this is about tracking progress. How much, How many, How long.

Achievable – this is about realism. Are those goals close enough to reach? If your goals are too big, chunk them down into smaller portions.

Relevant – this is about what really matters. Are your goals important right now? Are the goals necessary? Do these goals match your overall objective?

Time Based – when can you meet these goals? How long will it take to reach your goals?

Worksheet