What makes your idea unique? What is the single, clear, compelling message you could tell someone to inform them about your new Start-up?
An ‘Elevator Pitch’ is short (less than 60 second) statement that outlines your customer, problem, solution, how it works and why you’re special.
I do [product or service description], for [ideal customer] who needs [biggest problem]. It has [one important benefit], unlike [your competitors], ours is [point of difference].