Now that you’ve identified the problems your customer faces, and told the people in the elevator all about what you do, HOW are you going to do it?

Again, it helps to be specific about the solutions your idea/product/service/other solves for your ideal customer.

For each problem you defined, now write a solution underneath it:

1) ___Problem #1_______________________________________________________

Solution to Problem #1: ______________________________________________

2) ___Problem #2_______________________________________________________

Solution to Problem #2: ______________________________________________

3) ___Problem #3_______________________________________________________

Solution to Problem #3: ______________________________________________