What makes your idea unique? What is the single, clear, compelling message you could tell someone to inform them about your new Start-up?

An ‘Elevator Pitch’ is short (less than 60 second) statement that outlines your customer, problem, solution, how it works and why you’re special. 

Fill in the blanks here to structure your very own elevator pitch, and answer that all important question, “What do you do?”:

I do [product or service description], for [ideal customer] who needs [biggest problem]. It has [one important benefit], unlike [your competitors], ours is [point of difference].