David Rubie, Founder and CEO

Meet David.

SmartShepherd is a system designed for sheep farming which tracks the maternal pedigree of lambs.  This information is then used to generate breeding advice for farmers who can then start to make progress with traditionally difficult maternal issues.  Our aim is to enable commercial sheep operations to be as efficient as intensively managed sheep studs at improving flock performance, reducing lamb mortality and increasing the overall welfare of their animals.  The company is based in Armidale and temporarily in Shenzhen in China to aid with our initial manufacturing.